Re-defining fan intelligence
For every level of sports, from pro leagues and college programs to youth, motorsports, combat, golf, esports and endurance events. Whether your fan data comes from ticketing, all-star games, fan festivals or on-site activations, FanSkope pairs it with comprehensive consumer, business and location data, so ticketing, partnerships and marketing all work from the same complete picture of who your fans really are.
The gap
A ticket purchase, a fan-fest sign-up or a sweepstakes entry tells you someone showed up. It says little about who they are or what else they care about.
Ticketing, CRM, event sign-ups, email, web and partner files all arrive in different formats with no shared key.
People move, change emails and switch phones. Last season's list is already decaying.
Without the right identifiers, audiences can't reach the media platforms where sponsors and marketers spend.
Fan intelligence, re-defined
A ticket purchase or an event sign-up tells you a fan showed up. FanSkope builds eight layers of intelligence around that fan, and every layer comes from a service you can buy today.
01 · IDENTITY
One canonical ID tying email, postal, phone and activation identifiers together.
02 · DEMOGRAPHICS
Demographic attributes from our consumer data, appended to the records you already own.
03 · LOCATION
A standardized, CASS-processed address, geocoded down to rooftop precision.
04 · BUSINESS · B2B
Company and decision-maker data alongside your fan data, for suite, hospitality and partnership sales.
05 · LIFESTYLE
Lifestyle and interest attributes from our consumer data.
06 · ENGAGEMENT
Your ticketing, event sign-up, CRM, email and website data, joined to one fan record.
07 · AUDIENCES
The segments and audiences they belong to, built for activation or analytics.
08 · MOVES
NCOA change-of-address updates that keep the record current.
Who we serve
From the league office to the local festival: if fans show up, buy, watch, stream or play, we work with the data behind it.
Turn ticket buyers and event sign-ups into full fan profiles, unify ticketing, CRM and event data, and give partnership teams audiences sponsors can buy against.
Know who engaged in every market, merge files from every ticketing platform and on-site activation, and build presale and on-sale audiences ready to activate.
Our data
FanSkope brings comprehensive B2C, B2B and location data together, so you can reach the fan who signs up, buys the ticket or walks the fan fest, the company that buys the suite, and the markets where your next event belongs.
Built for: ticket and membership sales, renewals, fan marketing and sponsor audiences.
Built for: suites and premium seating, corporate partnerships, group sales and hospitality.
Built for: market intelligence, tour routing and expansion, event audiences and sponsor activation.
Ticket sales, corporate sales and market planning, served from one data partner instead of three.
Services
We lead with intelligence: reports that tell you who your fans are and where your opportunities sit. Behind them, eleven data services you can buy one at a time or run together as an ongoing program.
01
Answers your leadership, partners and sponsors can act on, powered by the data services that follow.
For: Senior executives · BI & Analytics · Partnerships
Report
A profile of your fan base, built from your data and ours: who your fans are, where they live, and the consumer attributes that describe them.
Why it matters: pricing, programming, retention and partnership decisions built on who your fans really are.
Report
Size up a market before you play it, tour it, build in it or sell sponsorship in it, using our consumer, business and location data for that market.
Why it matters: smarter routing, expansion, venue and sponsor sales decisions, market by market.
02
Fill in what's missing with our consumer and business data, and add the fans and buyers you don't have yet.
For: Marketing · Corporate partnerships
Email append, mobile append, reverse append and demographic append, drawing on both consumer and business data and layered onto the records you already own.
Why it matters: more reachable fans and segments built on real attributes.
We source, select and install new consumer and business data assets that match the fans and buyers you want to reach.
Why it matters: grow beyond your current list into new markets, audiences and corporate prospects.
03
Know which records are the same person, and who is behind your anonymous web traffic.
For: Ticketing · Marketing · BI & Analytics
We assign every record a canonical ID using deterministic or probabilistic matching.
Why it matters: one fan, one record, across every system you run.
Tag your website to resolve anonymous visitors into identifiable, contactable records.
Why it matters: the fan who browsed seats but didn’t buy becomes reachable.
04
Turn the data into audiences you can sell to, market to and deliver to sponsors.
For: Marketing · Ticketing · Partnerships
We work across your data assets to build the audience, list or segment you need for activation or analytics.
Why it matters: the right fans for every on-sale, renewal push or sponsor deliverable.
Start with a name and postal address, an email or a phone, and we add the identifiers that activation platforms such as LiveRamp use.
Why it matters: more of your fans become reachable on the platforms where you buy media.
Match your fan data with a sponsor's or partner's customer data in a secure environment, without either side handing over its raw data.
Why it matters: fan/sponsor overlap analysis that shows a sponsor how many of its customers are your fans, plus joint audiences you can activate together, while each side keeps control of its data.
05
Clean, standardized data in a database that keeps itself current.
For: BI & Analytics
We take files in many unknown formats and standardize them to your target format and taxonomy.
Why it matters: ticketing exports, event sign-ups, CRM dumps and partner lists finally line up.
CASS processing, NCOA move updates and geocoding, including rooftop precision.
Why it matters: accurate mail, accurate market maps, fewer wasted touches.
We build your fan database, whether that's a CDP or a data warehouse.
Why it matters: a single source of truth your whole front office can use.
We automate complex data pipelines so files move, clean and update without manual work.
Why it matters: your team stops wrangling spreadsheets before every campaign.
How it works
Step 1
Share a ticketing export, event sign-up file, CRM extract or partner list, in whatever format you have it.
Step 2
We review the file and recommend the services that fit what you need it to do.
Step 3
Cleaned, keyed and enriched records, delivered in the format your systems expect.
Step 4
Automate the pipeline so every new file arrives clean and activation-ready.
Why FanSkope
FanSkope is a fan data intelligence and services agency, founded by sports and entertainment marketers and data experts, not a generic data vendor that added a sports page. We know the renewal calendar, the sponsor deliverable and the on-sale deadline, and we build our data work around them.
We work across every subsector of sports and entertainment.
Deliverables carry the identifiers media platforms need, so insight turns into reach.
Appends and data hygiene priced for teams, venues and promoters, not just global brands.
Fan and Market Intelligence Reports turn the data we deliver into answers you can act on.
Tell us what you're working with and what you need it to do. We'll come back with a plan.